About

Established since 2019, Carédeau is based in Paris with more than 80 resellers, boutiques and marketplaces around France. Contact us for more info.

FRENCH CREATIVE HOUSE OF REUSABLE GIFT WRAP

3 commitments, 2 collections, 1 idea...

We have known since 2019 that every Christmas in France, nearly 20,000 tons of wrapping paper are used... then thrown away within a few hours.

But what if it's design that can change that number and make sustainability irresistible?

This is the conviction of Carédeau , a French designer of reusable gift wrap . Whether it's packaging, a scarf, a bag, or a table decoration , it transforms waste into a souvenir.

Each motif, inspired by nature or French fables (best-sellers: The Stag Seeing Himself in the Water , The Hen with the Golden Eggs , Mistletoe Garden ), is illustrated by our team here.

An approach where design makes sustainability desirable .

Carédeau is another art of giving: discover our 3 commitments, 2 collections and 1 mission.

A single Carédeau, a thousand uses;
one gesture, endless emotions.

OUR DNA

OUR 3 COMMITMENTS

1. Premium Design

Our Carédeau stands out for its chic and premium design. Its fine texture avoids thick knots, providing an elegant and precious finish. All our ranges are 100% cotton, 0% plastic.

2. Accessible to All

Eco-responsibility is at the heart of Carédeau, designed in cotton to be accessible to all. We believe in the democratization of elegance, and that is why our product is within everyone's reach. (Instead of repurchasing the rolls every year, reuse me!)

3. Ease of Use

Carédeau simplifies your life as an alternative to paper. The monochrome range does not slip, making it easy to fold and use. Elegance becomes that simple.

2 COLLECTIONS

All our collections are made from 100% cotton, but with 2 different weaves:

LUXURY SATIN COLLECTION

The Luxe Satin collection, designed in the Ile de France region and made in Roubaix by an inclusive workshop employing people with disabilities and social inclusion , was designed to live a thousand lives.

MONOCHROME COLLECTION

The monochrome collection , reborn thanks to recycled cotton fibers, convinces you that a Carédeau doesn't just wrap a gift: it crosses hands, homes, and seasons. This collection is made from recycled cotton to make it more accessible.

It all started here

1 MISSION

OUR 1 KEY IDEA: Fight against 20,000 tons of wrapping paper waste with design

Winnie Dujeu-Loh, the founder of Carédeau, dreams of a world without waste. In 2019, she was stunned to learn that 20,000 tons of gift wrapping are thrown away during the Christmas season.

A designer by training, the Frenchwoman decided to tackle this problem by creating a solution that combines the aesthetics of paper and the sustainability of reusable packaging.

To imagine the Carédeau concept, she drew inspiration from her childhood in Malaysia: her lunch was wrapped in a fabric like a furoshiki. "It was a pragmatic and unstylized approach, a far cry from the modern lunchboxes for today's children!" she recalls fondly.

This childhood memory pushed her to create an elegant and ecological product: this is how Carédeau was born in 2019.