Carédeau on BFM: a different kind of wrapping for Christmas
As the holidays approached, BFM took an interest in a small gesture that can make a big difference: reusable gift wrap.
In this segment, Carédeau is presented as an alternative to disposable wrapping paper, of which 20,000 tonnes are reportedly thrown away the day after Christmas in France — the equivalent of 380,000 trees, according to figures cited in the programme.
On air, the idea is simple: fabric, several sizes, and a bit of practice to learn how to wrap differently. A shoebox, bottles, or even "three Mr. Potato Heads" — furoshiki adapts to gifts of any shape.
But perhaps the nicest part is what happens after the gift.
Rather than necessarily going back to whoever gave it, the fabric can keep travelling and wrap another gift, for someone else. BFM summed it up nicely:
"It's a lovely thing to pass on"
"It creates a lovely chain."
And that's exactly what we love about furoshiki: a wrapping that doesn't stop the moment the gift is opened.
Watch the segment here:
Thank you to BFM for this lovely spotlight on a different way to wrap, to give... and to keep gifts moving. ♡